I was walking a trail in Sedona with my mom and Hank the white lab with one black ear. My mom pointed out that she liked the look of these particular trees. I imagined them in black and white and then photographed them as such. Her response was, “Oh, that’s trippy.” It kind of hurt my feelings because I thought it beautiful, but perception is a strange animal.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.